About Me
Hi, I’m Dara Farrar—marketing strategist, fractional CMO, auction marketing partner, and founder of Integrity Design Marketing and Picture It Sold Real Estate Photography.
I’ve spent 20+ years helping businesses tell better stories, attract the right audience, and get results they can actually measure. Whether you’re launching a land auction, listing a property, or building a marketing strategy from scratch, I bring experience, creativity, and sharp execution to the table.
What I Bring to the Table.
I specialize in stepping in when there’s no in-house marketing team—offering the structure, strategy, and support that drives momentum. You get someone who’s proactive, responsive, and focused on results.
My style is clear and candid. No fluff, no vanity metrics, and no mystery. You’ll always know what’s happening, why it matters, and how it moves your business forward.
Who I Work With.
I serve small businesses, auctioneers, and real estate professionals who need fast-moving, high-performing marketing. I’m especially experienced in tight-turnaround campaigns like real estate listings and online-only auctions—where timing is tight, and messaging matters.
Through Integrity Design Marketing, I provide strategy, branding, ad management, content creation, and analytics. Through Picture It Sold, I deliver professional real estate media & marekting —photos, drone footage, 3D tours, and more to help your listings shine.
Let’s Work Together.
If you’re looking for someone who treats your business like their own, brings clarity and momentum to the process, and delivers ideas—not just tasks—I’d love to help.
“Marketing isn’t magic. It’s clarity, consistency, and the courage to show up with purpose.”
— Dara Farrar
