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Have you ever wondered what the magic pill is to get your business noticed? How do your competitors become so successful?
These questions have been around for a LONG time, and are a natural part of being small business owners & the thought process. Please don’t feel like you are abnormal by thinking and wondering or asking these questions.
To be totally transparent there is no ONE answer, there is not a SIMPLE answer. To be successful at your business adventure there are three things you can do to help your business grow in obtaining customers (new and previous) as well as getting your brand noticed and into the public eye.
Are you ready for the three things? Are you sure? When I work with my small business and individual clients we work through FUN.
1. FOCUS: Every business needs to focus on a clear path and its message. What are you doing to help solve your customers’ problems? What passion drove you to open your own business? Really think about those two questions, they are key to developing the foundation of your strategy.
2. UBIQUITOUS: You can not be quiet about what you have to offer to the public / your customers. Hard work will give you the opportunity to exist everywhere. Through hard work, thorough thinking, determination, and commitment your business strategy will be seen on many platforms (print and digital).
3. NETWORKING. Once you have a clear, concise message it is important to network, to create a group of acquaintances that you keep active – through regular communications (emails, newsletters, etc) to stay top of mind. This could be the most important of the three as you should be asking “How can I help you?” and not “What can I get from you?”
Small business and individual marketing can be time-consuming and downright tiring, especially when you already have so much on your plate to do running your business. I encourage you to find a business partner a marketing partner that can help you initiate FUN.